This project looked at how certain factors impacted how likely consumers were to buy tickets to NCAA Division I FBS Football games, otherwise known as FBS Football games. It first analyzed prior research into sports ticket sales to identify factors that generally impact ticket sales for sports in general that could be feasibly analyzed using a sample of college students. From this, four factors were chosen to be analyzed. These factors were fan loyalty, price sensitivity, opposing team quality, and home team quality. After collecting data from intro level marketing students and performing a statistical analysis of the data, it was concluded that all four factors impacted the likelihood of an individual buying a ticket to an FBS Football game.
Details
- Factors That Influence NCAA Division I FBS Football Ticket Sales
- Moon, Hunter Anthony (Author)
- McIntosh, Daniel (Thesis director)
- Eaton, John (Committee member)
- School of Accountancy (Contributor)
- Barrett, The Honors College (Contributor)