The Future of Fast Fashion

The process of producing enormous amounts of ephemeral clothing at accelerated rates, known as fast fashion, creates significant environmental and societal issues. The phenomenon of fast fashion rose due to globalization, economic factors, lack of legislation, and the advancement of technology. Governments, companies, and consumers must work together to create more sustainable retail supply chains. I have gathered information from interviews with individuals in the sustainable fashion industry, books, case studies, online reports, and newspaper articles. Based on my research, I recommend that companies should target wealthier consumers, develop a common language concerning sustainability, invest in sustainable fibers, and listen to factory employees for solutions to improve their working conditions. I also advise that the U.S governments should revise fashion copyright laws and international governments should emphasize regulations concerning the fashion industry. Lastly, consumers should adopt a price-per-wear mindset and utilize resale options. Overall, while perfect sustainability is improbable, consumers, governments, and companies should not use this as an excuse to avoid responsibility.