Description
This project examines the correlation between consumer perception and willingness to pay for electric vehicles (EVs). Using secondary research regarding sustainability, pricing and other factors influencing or swaying purchasing decisions, newfound details were uncovered. A survey was then created to collect primary research data, gauging general interest using a side-by-side comparison of the top three U.S. auto manufacturers and their efforts to transition to the next era of the automobile. From this, new marketing and advertising techniques are offered to allow for a more widespread adoption and quicker transition to full EV lineups in the near future - essentially, closing the gap from interest to action.
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Details
Title
- Consumer Perception of Electric Vehicles
Contributors
- Konya, Nicholas M (Author)
- Gray, Nancy (Thesis director)
- White, Philip (Committee member)
- Department of Finance (Contributor)
- Department of Marketing (Contributor)
- Barrett, The Honors College (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2021-05
Subjects
Resource Type
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