Description
Organizations use news releases to promote coverage of its operations and enhance the image and issues pertinent to the organization. In most cases, the primary focus of press releases and news media coverage differs. This thesis analyzes the resonance between coverage by news organizations and the materials released by the organization. Analysis of coverage by the news media and the NBA illustrates the resonance and connections in coverage by all three organizations. It also shows how information regarding the NBA lockout released by the NBA and news outlets can be differentiated into unique issue arenas. These issue arenas can have influence on each other, while also allowing organizations to provide their own unique perspectives.
Copyright Statement
Details
Title
- Framing the NBA Lockout: Examination of the NBA and News Media Coverage of the 2011 NBA Labor Dispute
Contributors
- Eckert, Marshall (Author)
- Gilpin, Dawn (Thesis director)
- Matera, Fran (Committee member)
- Barrett, The Honors College (Contributor)
- College of Liberal Arts and Sciences (Contributor)
- Walter Cronkite School of Journalism and Mass Communication (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2012-12
Subjects
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