Description
The purpose of this thesis was to design a market entrance strategy for Company X to enter the microcontroller (MCU) market within the Internet of Things (IoT). The five IoT segments are automotive; medical; retail; industrial; and military, aerospace, and government. To reach a final decision, we will research the markets, analyze make versus buy scenarios, and deliver a financial analysis on the chosen strategy. Based on the potential financial benefits and compatibility with Company X's current business model, we recommend that Company X enter the automotive segment through mergers & acquisitions (M&A). After analyzing the supply chain structure of the automotive IoT, we advise Company X to acquire Freescale Semiconductor for $46.98 per share.
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Title
- Internet of Things Collaborative Project
Contributors
- Bradley, Rachel (Co-author)
- Fankhauser, Elisa (Co-author)
- McCoach, Robert (Co-author)
- Zheng, Weilin (Co-author)
- Simonson, Mark (Thesis director)
- Hertzel, Mike (Committee member)
- Barrett, The Honors College (Contributor)
- Department of Finance (Contributor)
- Department of Supply Chain Management (Contributor)
- School of Accountancy (Contributor)
- School of International Letters and Cultures (Contributor)
- WPC Graduate Programs (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2015-05
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