Creation of Veterinary Educational Materials (VEMs) for English Second Language (ESL) Spanish Speakers

The purpose of this creative thesis project was to create a line of veterinary educational materials (VEMs) for the target population of English Second Language (ESL) Spanish Speakers. Target population research and personal veterinary clinic experience resulted in the selection of five topics for consideration, these were: vaccination, surgical sterilization, feline leukemia, canine parvovirus, and euthanasia. The two formats chosen for subject matter presentation was a line of Spanish brochures as a physical resource for clients and a line of newsletters in both English and Spanish for online viewing purposes. The overarching objectives during the creation of the VEMs were to encourage communication between veterinary staff and clients while increasing client education and compliance. During design formatting emphasis was placed on creating a line of VEMs that would be consistent, concise, and modern in order to achieve maximum client interest. The completed line of VEMs successfully fulfilled the overarching objectives of encouraging communication, increasing client education, and increasing client compliance to ultimately increase patient care.