Description
This study examines the differences in presence and perception of the Samsung and Apple brands in Spain compared to the United States. Primary research was collected on-site in Spain and comparatively analyzed to experiences in the United States from the perspective of an American citizen. Qualitative data in the form of observations and interviews was collected as well as extensive secondary research. The study will conclude international implications of these two brands in Spain.
Copyright Statement
Details
Title
- Marketing Marcas: Presence and Perception of the Samsung and Apple Brands in Spain
Contributors
- Neerhof, Samantha Noel (Author)
- Gray, Nancy (Thesis director)
- Giard, Jacques (Committee member)
- W. P. Carey School of Business (Contributor)
- Department of Marketing (Contributor)
- School of International Letters and Cultures (Contributor)
- Barrett, The Honors College (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2016-05
Resource Type
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