Quantifying Invisible Peer Pressure: Social Network Analysis and Peer Influences on Undergraduate Binge Drinking

Binge drinking has clear consequences but subtle influences among undergraduate students. While theories of perceived drinking norms and social identity have been determined to be predictive of binge drinking behavior, few studies have tested these influences outside of fraternities, sororities, and athletic teams and little research exists employing social network analysis (SNA) to quantify social ties. In this study, a small, undergraduate dance team was identified to test social identity theory using social network analysis in a peripheral social group. Each member was interviewed for demographic information, personal drinking habits, personal network structure, perceptions of peer drinking within both the personal network and the whole-network (the dance team), and sociometric position within the dance team. Personal network characteristics, whole-network dynamics and perceptions of peer drinking were tested for predictive value of individual binge drinking behavior utilizing binary logistic regression analysis. Results for predictor variables were weakened due to the small sample size (n = 13) and low variability within some constant variables, returning no statistically significant (p < 0.05) independent variables. However, while odds ratios could not be used to construct regression equations, four models were statistically significant overall. Each model was tested again without the constants; no models nor variables were statistically significant. These models indicated, within this sample, that 1) the proportion of a group that adopts binge drinking behavior is predictive of that behavior for the interviewee (in terms of the overall personal network as well as the triads within the personal network); and 2) the perception of the average team member's maximum alcohol intake along with the proportion of the personal network composed of team members is predictive of individual binge drinking behavior. Low variance in the variables and the small sample size warrant further research to test the viability of targeting anti-binge drinking campaigns toward peripheral social groups.