Description
The purpose of this thesis is to analyze and outline the different publicity and promotion tactics along with social media tactics that film studios use to market their films and the overall importance of the audience.
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Title
- Film Marketing Analysis: Tactics and Strategies for SONY Pictures 2017 Releases
Contributors
- Engers, Carli Noelle (Author)
- Pucci, Jessica (Thesis director)
- Chadha, Monica (Committee member)
- Walter Cronkite School of Journalism and Mass Communication (Contributor)
- Barrett, The Honors College (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2018-05
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