Industrial Food Systems: The Destruction Behind the Discourse

This paper offers a radical critique of consumer capitalism and consumer activism through advertisements from Industrial Food Systems. I examine advertisements from Monsanto, Industrial Beef Farmers, and Waste Management in order to critique the rhetoric that these companies use and reveal the environmental destruction they are attempting to obscure through the strategic use of language and symbols. I argue that a deeper anti-capitalist analysis of Industrial Food Systems is necessary to subvert consumer activism and greenwashing tactics and to curb environmental destruction.