Nextrek

Nextrek is designed to motivate people to play a part in Adidas' sustainability efforts and in the improvement of their city. The program is rooted in the idea that most cities are producing and holding more waste than is sustainable and the health of its citizens is suffering. According to a 2010 study done by the Department of the Interior, Americans throw away 300 million pairs of shoes every year (waste306.com). We will help Adidas implement a closed-loop system where items that are donated by consumers are broken down into raw materials and used to manufacture new shoes. These shoes will be sold exclusively in the city where the materials are collected and will have an aesthetic design that captures the spirit of that city. Consumers will be required to donate materials in order to purchase the shoes and can receive discounts for excess donations. Thus, the shoes provide an incentive for people to contribute to the closed-loop system and create a sense of pride and camaraderie among those who have participated in the program. We hope to inspire people to be a part of a cycle that reduces the amount of waste sent to the landfill in their city. By saving their city, they get to wear their city.