Facebook Perceived User Privacy

There are potential risks when individuals choose to share information on social media platforms such as Facebook. With over 2.20 billion active monthly users, Facebook has the largest collection of user information compared to other social media sites. Due to their large collection of data, Facebook has constantly received criticism for their data privacy policies. Facebook has constantly changed its privacy policies in the effort to protect itself and end users. However, the changes in privacy policy may not translate into users changing their privacy controls. The goal of Facebook privacy controls is to allow Facebook users to be in charge of their data privacy. The goal of this study was to determine if a gap between user perceived privacy and reality existed. If this gap existed we investigated to see if certain information about the user would have a relationship to their ability to implement their settings successfully. We gathered information of ASU college students such as: gender, field of study, political affiliations, leadership involvement, privacy settings and online behaviors. After collecting the data, we reviewed each participants' Facebook profiles to examine the existence of the gap between their privacy settings and information available as a stranger. We found that there existed a difference between their settings and reality and it was not related to any of the users' background information.