Understanding Volunteer Motivations and Incentives for Retention in the Nonprofit Sector: Delivering Health and Hope to the World, One Super Sort at a Time

Project C.U.R.E. is a nonprofit organization that delivers donated medical supplies and services to developing nations across the world. Currently, the Phoenix location has three full time employees, so a majority of the manual work is completed by episodic and long-term volunteers as well as semesterly interns. Volunteers are the backbone of the organization's daily productivity. Productivity among the Project C.U.R.E. warehouses varies greatly by location and is not directly related to the size of the warehouse. Productivity if hereby defined as as a warehouse's capability to meet the organization's goal of one container per week. Productivity can be increased or decreased based on the number of volunteers, funding, and catalogued inventory. Across all warehouses there is generally an overflow of donated equipment and consumable products, and therefore this is not usually a factor in productivity. In order to better understand why the Phoenix warehouse is the second most productive despite being the smallest, we researched how the motivations of volunteers. A survey was conducted to assess the motives of Project C.U.R.E.'s volunteers by quantifying their responses according to the Volunteerism Functional Inventory (VFI). The survey also produced information regarding volunteer demographics (ie. including gender, age, and occupation), as well as statistics about how often they volunteer at Project C.U.R.E. and their overall satisfaction with the organization. The data was then analyzed to determine the most relevant VFI characteristic. Upon analyzing the data, it was observed that the majority of participants were male (58.95%) and were between the ages of 18 and 25 (82.11%). The results also showed that Project C.U.R.E. utilizes a large number of episodic volunteers from Arizona State University (due to its close proximity to the Phoenix warehouse) was supported in that the data showed 72.63% of participants were undergraduate students and that 48.42% had just volunteered for their first time. After combining survey questions that corresponded to the same characteristic of volunteerism as outlined by Clary et al. (values, social, career, understanding, protective, and enhancement) the average of the responses was taken and used to determine the most relevant motives for our volunteer population. Based on the data, values (average score of 5.0) and understanding (average score of 5.0) were the two most relevant characteristics and protective (average score of 1.0) was the least relevant to volunteers. Additionally, 41.1% of survey respondents reported food would incentivize them to return to Project C.U.R.E. Additionally, 35.6% of survey respondents reported receiving Project C.U.R.E. merchandise would incentivize them to return in the future. Moving forward, it is recommended that the Project CURE Phoenix location begin providing their volunteers with merchandise and other forms of recognition based on the number of hours they committed to the organization.