Digital Culture Marketing Video

The project explores how the school of Digital Culture at Arizona State University can create an online marketing video through an attempt in making such a video and a deep research into online video marketing. The first half of the project encompasses an attempt in making a video only using footage captured within Digital Culture from the four years. Using techniques widely used in the media industry, the footage is put together to market the school of Digital Culture. The second half of the project researches how such a video can be created by investigating how an online video stands out with the tools of viral content, rich information, emotional arousal and video construction. Then applies the research to the online marketing videos for college recruiting. Observations of current successful online college marketing videos are made in attempt to document the successful and unsuccessful techniques. The videos used from the University of Oregon. Butler University, and Boston College. After all the research in how an online marketing video stands out and observing the current success of online college videos, then the information learned is then applied to the school of Digital Culture. Now an array of tools, techniques and options are given in how the school of Digital Culture can create an online marketing video for the program.