Animation: Appeal and Empathy

The purpose of this project was prove that animated characters have a unique appeal to the empathy of viewers, and to then create assets that could be used in an effective way to spread awareness about endangered species. I sought to explore in what ways animation connects to individuals, and how those connections can be used to create empathy towards endangered animal species. I created two surveys as a way of measuring the connections between participants and the elements of two videos about wildlife conservation; one animated and one live-action. After surveying over 130 people, I found that the video with animated animal characters evoked strong emotions from 82.5% of participants. This, combined with participant interest in other elements such as color and animated style, prompted me to create two animal characters that could be used for educational animated short films. I created character designs for a Galapagos penguin and a black-horned rhinoceros, 3D modeled environments, a storyboard and script for a short video featuring the rhinoceros, and a 3D model and animated walk-cycle for the penguin. These elements were created with the idea that they could be used in order to create educational animated videos about endangered species. The biggest takeaway from this project is that while the aesthetics and characters of animation are important to viewers, it is also important that they are able to learn not only about the endangered species, but how they can contribute to wildlife conservation.