The History and Evolution of SUVs: Predicting Future SUVs

Sport Utility Vehicles have grown to be one of the most popular vehicle choices in the automotive industry. This thesis explores the history of SUVs with their roots starting in the 1930s up until 2020 in order to understand the essence of what an SUV is. The definition applied to the SUV for this thesis is as follows: a vehicle that is larger and more capable than the average sedan by offering more interior space, cargo area, and possibly off-road capability. This definition must be sufficiently broad to encompass the diverse market that manufactures are calling SUVs. Then the trends of what current (2020) SUVs are experiencing are analyzed from three major aspects: sociology, economics, and technology. Sociology focuses on the roles an SUV fulfills and the type of people who own SUVs. The economics section reviews the profitability of SUVs and their dependence on a nation’s economic strength. Technology pertains to the trends in safety features and other advances such as autonomous or electric vehicles. From these current and past trends, predictions could be made on future SUVs. In regards to sociology, trends indicate that SUVs will be more comfortable as newly entering luxury brands will be able to innovate aspects of comfort. In addition, SUVs will offer more performance models so manufacturers can reach a wider variety of demographics. Economic trends revealed that SUVs are at risk of losing popularity as the economy enters a hard time due to the COVID-19 pandemic. Technological trends revealed that hybrids and electric vehicles will now move into the SUV market starting with the more compact sizes to help improve manufacturer’s fleet fuel efficiency.