Full metadata
Title
Human Factors Affecting Video Streaming Service Selection
Description
Choosing a video streaming service to subscribe to involves a complex decision-making process consisting of multifaceted factors that consumers must carefully consider. This dissertation identifies and examines the factors influencing consumers’ decisions by reviewing research from diverse fields such as human factors, psychology, economics, and human-computer interaction. The identified factors shaping consumers’ choices, in order of importance, are advertisements, social value, price, content, and content discovery methods. Additionally, this study assesses consumers’ willingness to pay for each factor and examines whether their perceived explanation of their choice of platform aligns with the behavior in the choice experiments. Opportunities for future research are discussed including, the potential for developing an algorithm to determine one’s likelihood of subscribing to a streaming platform based on the choice heuristics outlined in this study.
Date Created
2024
Contributors
- Wallace, Sydney (Author)
- Roscoe, Rod (Thesis advisor)
- Cooke, Nancy (Committee member)
- Craig, Scotty (Committee member)
- Arizona State University (Publisher)
Topical Subject
Resource Type
Extent
225 pages
Language
eng
Copyright Statement
In Copyright
Primary Member of
Peer-reviewed
No
Open Access
No
Handle
https://hdl.handle.net/2286/R.2.N.193537
Level of coding
minimal
Cataloging Standards
Note
Partial requirement for: Ph.D., Arizona State University, 2024
Field of study: Human Systems Engineering
System Created
- 2024-05-02 02:00:42
System Modified
- 2024-05-02 02:00:50
- 6 months 1 week ago
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