Research on the Relationship between the Importance of Customer Business Requirements and the Business Willingness of Clothing Suppliers in the Context of Digital Transformation

The clothing industry is labor-intensive, with many small and medium-sized enterprises and lack of scale effect; Clothing has a short fashion cycle, long operational process, and lack of independent brands; the proportion of clothing exports is relatively large, and the dependence on foreign trade is high. At present, a considerable number of domestic clothing processing enterprises (clothing suppliers) still maintain price driven relationships with customers (clothing purchasers or clothing brands). They pay more attention to short-term goals, although they can establish certain business relationships, they do not pay attention to maintaining relationships. Once affected by external adverse factors, this relationship will be easily abandoned. Upstream clothing supplier enterprises do not attach importance to the concept of supply chain management, neglect the establishment of long-term cooperation mechanisms, and excessively pursue short-term benefits, leading to frequent tension in the cooperation relationship between the supply chain。This study found that：1) The higher the customer business requirements, the stronger the supplier's business willingness; 2) The importance of profit contribution (ImProfit), order attractiveness (OrderAttract), and digitalization of cash flow (Digitizec) cannot promote the relationship between customer business requirement importance (ImRequirement) and business willingness, while cooperation attractiveness (Coordination), development expectation (Expectation), communication effectiveness(Communicate), business risk perception (PerceRisk), digitalization of information flow (Digitizea) and Digitization of logistics（Digitizeb）can significantly enhance the relationship between the importance of customer business requirements and business willingness; 3) The effectiveness of communication directly interacts with business intention, not through customer business requirements, but rather through profit contribution, order attraction, cooperation attraction, development expectation, and risk perception. 4) Digitization has both direct and indirect impacts on the business willingness. The role of digitization is comprehensive, with direct impacts being new revolutionary changes and intermediary impacts being benign and innovative changes. The proportion of intermediary impacts is 24.79%, 26.33%, and 25.92%, respectively.