Latin Sol Festival: Preserving History and Enhancing Diversity within the Latin Dance Community in Arizona

The Latin Sol Festival stands as a vibrant celebration of culture, music, and dance, uniting communities and fostering connections in a dynamic showcase of Latin heritage. Held annually, this festival embodies the spirit of cultural preservation and community engagement. As the festival continues to grow and evolve, it remains committed to its original mission. The aim of this creative project was to maximize efficiency, effectiveness, diversity, document its historical impact, increase Sunday participation and set a new standard for future years. These were accomplished by a diverse set of tools including marketing, rebranding, delegation, design and collaborations with local businesses.