Full metadata
Title
Lack of Sponsorship in Liga MX
Description
Liga MX soccer is on the rise with 18 clubs that are part of the league. The league has had
some hardships with acquiring sponsorship. Two big sponsors for the league are
BBVA Bancomer and Voit. The focus of this marketing plan is to look at current trends and
factors that are associated with the league. Recommendations are given for the league to
acquire sponsors to help the league continue to grow and succeed.
Date Created
2022-05
Contributors
- Mims, Ambreiah (Author)
- Lee, Christopher (Thesis director)
- Eaton, John (Committee member)
- Barrett, The Honors College (Contributor)
- Department of Psychology (Contributor)
- Department of Marketing (Contributor)
- Department of Management and Entrepreneurship (Contributor)
Copyright Statement
In Copyright
Primary Member of
Peer-reviewed
No
Open Access
No
Series
Academic Year 2021-2022
Handle
https://hdl.handle.net/2286/R.2.N.165470
System Created
- 2022-04-22 11:18:44
System Modified
- 2023-01-10 11:47:14
- 1 year 10 months ago
Additional Formats