Full metadata
Title
Digital City: Visual Communication via Municipal Twitter Feed in the Urban Northeast
Description
Contemporary cities are physical and virtual. This thesis describes the findings of a mixed-methods study concerning visual images of the city in the urban Northeast of the United States. I ground these approaches in existing literature concerning digital media, visual narrative, genre ecology, urban planning, and virtual places. The first part of the study analyzes the results of a survey in which 150 people responded to questions about social media use and the relationships between image type and the functions of social media in urban contexts. The second part of the study analyzes the results of coding one year of visual images tweeted by @CambMA, the municipal Twitter feed for the City of Cambridge, Massachusetts. These approaches required the development of new tools for analyzing visual communication and genre moves in specific media contexts. My research suggests that specific image types are suited for specific media functions in the context of visual communication in virtual urban environments and that some image types are especially effective in capturing and expressing the city. These findings provide potential strategies for municipal social media channels to consider in terms of how they communicate with their audiences.
Date Created
2019
Contributors
- Del Nero, Zachary (Author)
- Maid, Barry (Thesis advisor)
- D'Angelo, Barbara (Committee member)
- Mara, Andrew (Committee member)
- Arizona State University (Publisher)
Topical Subject
Resource Type
Extent
128 pages
Language
Copyright Statement
In Copyright
Primary Member of
Peer-reviewed
No
Open Access
No
Handle
https://hdl.handle.net/2286/R.I.53910
Level of coding
minimal
Note
Masters Thesis Technical Communication 2019
System Created
- 2019-05-15 12:37:27
System Modified
- 2021-08-26 09:47:01
- 3 years ago
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