Full metadata
Title
Cocreating value through relationships: an exploration of SNAP-Ed and the base-of-the-pyramid service user
Description
In the delivery of a public service, meeting the needs of its users through cocreation has generated considerable research. Service users are encouraged to engage with public services through dialogue, sustained interaction, and equal partnership, wherein the role of the user changes from passive to active. As the relationship between service provider and service user evolves, researchers have sought to explain how resources, time, accessibility, and bandwidth may affect such relationships, specifically concerning the economically disadvantaged. While many researchers have focused on the logistical barriers that inhibit cocreation among the economically disadvantaged presented by such factors as cost and transportation, limited research has examined the relationship between the service provider and economically disadvantaged service user. Combining previous research, this study examines what economically disadvantaged service users actually do when they cocreate value with a public service by conducting 12 in-depth interviews with participants of SNAP-Ed, nutrition education for persons eligible for government assistance. The study's findings suggest that cocreation exists through relational characteristics of collaboration, isolation, acceptance, connection, and guidance that help in the development and maintenance of relationships, and that a relationship between service provider and user could be further typified by equality. This finding suggests that equality is an independent construct not necessary in the process of cocreation--a departure from previous research--but rather a way to approach the service provider/user relationship. This study is intended as a step toward examining cocreation through the development of organization-public relationships.
Date Created
2014
Contributors
- Candello, Elizabeth J (Author)
- Thornton, Leslie-Jean (Thesis advisor)
- Matera, Fran (Committee member)
- Gilpin, Dawn (Committee member)
- Perez, Adriana (Committee member)
- Arizona State University (Publisher)
Topical Subject
- Mass Communication
- cocreation
- Low Income
- Public Relations
- Public Service
- Relationships
- SNAP-Ed
- Nutrition extension work--United States.
- Nutrition extension work
- Poor--Services for--United States.
- Communication in human services--United States.
- Communication in human services
- Communication in public administration--United States.
- Communication in public administration
Resource Type
Extent
xi, 221 p. : ill. (some col.)
Language
eng
Copyright Statement
In Copyright
Primary Member of
Peer-reviewed
No
Open Access
No
Handle
https://hdl.handle.net/2286/R.I.27553
Statement of Responsibility
by Elizabeth J. Candello
Description Source
Viewed on June 25, 2015
Level of coding
full
Note
thesis
Partial requirement for: Ph. D., Arizona State University, 2014
bibliography
Includes bibliographical references (p. 165-199)
Field of study: Journalism and mass communication
System Created
- 2015-02-01 07:10:40
System Modified
- 2021-08-30 01:30:47
- 3 years 3 months ago
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