Relationships among goals and flirting: a recall study

The relationships between goals and specific flirting behaviors were investigated in a college population. Research questions and hypotheses were guided by Dillard's (1990) Goals-Plans-Action (GPA) model of interpersonal influence, which states that goals lead to planning processes, which, in turn, produce behavior. Six hundred and eighty-five undergraduates at a large southwestern university participated in an online survey assessing their behaviors in their most recent flirting interactions, their goals for that interaction, as well as measures designed to assess planning, the importance of the goal, and the number of goals present for the interaction. Results indicate that goals relate to the use of some, but not all behaviors, and that a flirting script may exist. Furthermore, planning, importance, and number of goals were all found to relate to the reporting of specific flirting behaviors. Sex differences were found as well, such that men reported using more forward and direct behaviors, while women reported using more facial expressions, self-touch, and laughing; men also reported flirting for sexual reasons more than women, and women reported flirting for more fun reasons that men. Overall, this study confirms the utility of the GPA framework for understanding the relationship between goals and flirting behavior, and suggests several avenues for future research.