Psyche: Education Through Exploration

The Psyche mission is based in a search for knowledge, to understand more about our Earth, our solar system, and the Universe. If scientists are right, we’ll be able to get a glimpse of the Earth’s inner workings unlike we’ve ever seen before. Educating ourselves and pursuing new knowledge is incredibly important - never stop exploring and never stop asking questions. Patagonia and Psyche share the same values. They care about people, the planet and both strive for a better world everyday. Be it through the advancement of knowledge or the efforts here on earth to better the lives of millions. Together we can excite the public about this mission, engender curiosity, and tie both stars above us to the earth below us.Our campaign is titled “Education through Exploration”, and we hope it engenders curiosity in everyone. This campaign includes a variety of different assets including huge banners for marketing ,a mini documentary about why we choose Patagonia, and a clothing line to excite the public about the Psyche mission. With the Patagonia + Psyche collaboration we wanted to release a Psyche inspired clothing line to help promote the mission. Some of Patagonia’s top selling items would be released in limited edition Psyche colors and a portion of the proceeds would help support STEM education. We hope that buying these products would help educate the importance of space and earth exploration and STEM education and research. Concern that results from outdoor recreation can lead to increased involvement in environmental issues.