Full metadata
Title
The Case for Long-Term Marketing and Increased Exposure for Comics: An Analysis of Comic Book Publisher Practices in Digital and Physical Marketing
Description
This paper serves to explore how comic books have managed to become a pillar of today’s pop culture, yet the core product, the comic books themselves, continually fails to find their way into the hands of a populace receptive and willing to purchase them, as a result of a mismanagement of marketing, with a focus on digital platforms like social media, and the use of Marvel Entertainment as a primary example. In addition to this analysis, I have endeavored to carry out a reading unit designed in collaboration with Lynne Molina of Boulder Creek High School, as a means to poll over 130+ students for responses pertaining to both their ability to consume and respond to a graphic novel in a similar manner to that of a typical piece of literature, as well as their exposure to marketing for comics for the creative project portion of the thesis.
Date Created
2020-05
Contributors
- Starkey, Gage Robert (Author)
- Wallace, Julia (Thesis director)
- Gohr, Michelle (Committee member)
- Walter Cronkite School of Journalism & Mass Comm (Contributor)
- Barrett, The Honors College (Contributor)
Topical Subject
Extent
47 pages
Language
Copyright Statement
In Copyright
Primary Member of
Series
Academic Year 2019-2020
Handle
https://hdl.handle.net/2286/R.I.56427
Level of coding
minimal
Cataloging Standards
System Created
- 2020-04-18 12:02:33
System Modified
- 2021-08-11 04:09:57
- 3 years 1 month ago
Additional Formats